In the analysis of hypothetical issues, reference has been made to the work of classical and modern ethnologists and cultural historians, including Philippe Ariès, Rhutas Benedict, Kaj Birket-Smith, Franz Boas, Archibald H. Christie, Thomas S. Eliot, Joan Evans, James Frazer, Arnold Van Gennep, Alfred L. Kroeber, Bronisław Malinowski, Kazimierz Moszyński, Jones Owen, Charles S. Pierce, Alexsander Speltz, Richard I. Anderson, Elizabeth W. J. Barber, Ernst Gombrich, Algirdas Julius Greimas, Marvin Harris, Vytautas Kavolis, Erwin Panofsky, Marshal Sahlins, Victor Turner, Annette B. Werner, and others. The comparison is based on the data about Estonian, Flandrian, Latvian, Polish, Finnish, Swedish, German, Belorussian, Bulgarian, Russian, Slovakian, Ukrainian and other European and other countries' ornamentation. The research results established by Aina Alsupe, Cezarja Baudouin de Courtenay-Ehrenkreutzowa, Michał M. Brensztejn, Giuseppe Salvatori, Helena Shrammówna, Konrad Hahm, Małgorzata Matusek, Gertruda Mosenthin, Jane Schneider and many others enable us to see the similarities of cultural phenomena and cultural influences.